Ok, I am the first to admit that slick advertising doesnt neccessarily guarantee an excellent product. But brand awareness DOES guarantee bums on seats. (whether they be satisfied bums or not......)
You are absolutely right here A300 man, and that is probably why GF prefers to publicise where others advertise. Why should they position themsleves as QR, EY and EK?
But then, the best position is the one that is reflected through the staff, because if anything they are subconciously the best advertising any company has, once that is achieved then and only then will GF be positionned, let's see that happen...
Andre's task I am afraid is not easy....good luck, because beyond convincing the nationals that this is their airline and get them to work in addition to swiping in and out everyday, GF needs to rid itself of some pretty awfull ozzie remains! Blondie, MK are only but a few!