Marketing. Image.
Marketing. Image.
Marketing. Image.
Two words that GF need to work on - they have been beaten by the likes of QR / EK / EY (the ultra-former latterly) who have spent proper dollar in "keeping the brand alīve". GF - unfortunately - hasn't done it well enough. The company has allowed itself to disappear into the undergrowth.......
Take the prime example of "Cool Britannia". The UK is currently bombarded by the savvy
PR people from EK / QR / EY who have associated themselves with leading market placements - EK with Arsenal and cricket et al, QR with SKY NEWS and CNN, Etihad with Man Utd, etc........
Gulf Air??????? Nowhere!!
Ok, I am the first to admit that slick advertising doesnt neccessarily guarantee an excellent product. But brand awareness DOES guarantee bums on seats. (whether they be satisfied bums or not......)
GF has given up the ghost.
Andre can make as many cuts and economies that he is able, but unless he relights the brand fire, it's all pointless.