bmi is introducing Our Time is Now,
"We're improving our inflight service, and from 2 April 2007 diamond club members with blue plus status and above can enjoy complimentary food and drinks on board all bmi flights - including those offering a paid for service at London Heathrow. You'll also have preferential seating at the front of the plane on these Heathrow services - so you can get on and off, and on your way, more quickly."