Devil 49, that's the spirit! A little positive thinking... Although I'm not sure that the 'subscription' model is worth emulating. They can only make it work by flying hand-me-down ex-GOM LongRangers! Seriously, Travis County is a good example of a HEMS service supported by public funds that is working very well (and using nice aircraft I might add). Other countries often bid out exclusive service areas to private contractors, enabling them to field better equipemnt. Don't just accept that you're in an Astar because that's the only way to make it work. Try to be more 'Like Che', as they tell little kids in Cuba, and join the revolution, my friend!