The original question still stands: Why does the SLF not look at the safety briefing. And my rebuttal still stands as well: It's the same every time, every company, every airplane, with the sole exception of the exact way that you need to tie the life jacket and the exact location of the emergency exits relative to your seat. When you've seen five or more of these briefings, you've seen them all.
Obviously I can watch out of courtesy or to set a good example to the bloke next to me, but the point of the brief is to aid my survival in case of a crash, not to be courteous or aid the blokes survival. (He's responsible for his own behaviour, as far as I am concerned. I wil however keep quiet and not rustle my paper while the brief lasts, so I do not distract any passenger who might be watching.)
One additional factor was added by finding_nema: In a lot of cases the crew just seems to be even more bored with the safety brief than the passengers are.
Any other factors and remedies?