Advertiser speak
How many of those arriving at the airport arrived without tickets and subsequently bought with BA at the terminal?
How many of those passing the model were drawn to book with BA because of the model?
Compare those numbers with those who visited ba.com because they saw the giant letters ba.com on the side of a bus???
Emirates obviously believe it's worth the money as they are leasing the spot next but then again they have a bottomless wallet dont they??
Again, all IMHO
