I've never quite understood the mentality of people who decry BA for rationalising and retreating to their most profitable hub, and then have a go at the name.
Does anyone
really care what they're called?
Perhaps I missed the article in the ANO where it describes how an operator's name must directly relate to the city of its main base.
Don't mind me, I'm off to start a petition to get Atlantic Airlines renamed as Coventry Cargo Airlines.