When I was a lad....
BA flew long haul from Scotland and Manchester, flew regional turboprops and regional jet services. ( BAC111s and Viscounts / 748s). BA lost money, these flights got axed and BA retrenched to Heathrow, leaving the Shuttle and a few flights from the regions. "Reorganise!" went the battle cry.
Later they look at the market and see that it has "changed". This creates opportunity for people to make a career out of changing things. They decide after a few years to return to regional long haul and gift ex LHR B737s to the regions. "Reorganise!".
They then have all the little airlines painted up as BA Express and these franchises make money on the back of the BA name until GLA and MAN become mini BA hubs with loads of BA shiny planes.......''Reorganise!''
They then buy all the little airlines who used to make money and put an end to "profit". "Reorganise!''
BA the loses money(again), these flightsget axed (again). BA retrench to Heathrow(again),leaving the Shuttle and a few flights from the regions(again). Reorganise.
*prediction*
5 years down the road someone realises that those money making flybe shiny planes would look better in BA colours. "Reorganise!''
Anyone who has ever seen the Dilbert "Bungee Boss" cartoon knows the type. Charges in "Reorganise!" and buggers off. That is how they make a career...in a cyclical industry.