But these people applying are not leaving law firms to join MAM.
They are mostly young, often fresh out of uni (or high school as I encountered last week), or come from hospitality/retail. They often say they are here until it no longer suits, then they'll move on.
They really have little to loose by flying casually, apparently the Middle Eastern Airlines like the experience they come with. I'm really not trying to dull down the issue or your ideas, but the job appeals to people for so many reasons. Targeting just one component of may put some people off applying, but not enough to make an impact (thats my belief anyway).