Well, it looks like any pretence that baby is a proper low cost airline has been swept away....
Frequent flyer miles? Flexible tickets? No limits on hand luggage?
The airline with tiny fares indeed.... my guess is that the vast majority of their punters would rather see smaller fares than frequent flyer miles. There is a reason that Ryanair (love them or hate them) grow year on year in passenger numbers and profit - it is because they focus on low fares and resist the temptation to add frills.
Baby will learn that they are entering dangerous waters here - as soon as an airline ceases to strive to be the best or the cheapest, life gets tougher...
TA