Fear not, lostinBRU, you may be a simple soul but you are also correct.
The original Silverjet press release says that they achieved a 45% load factor excluding passengers on promotional or discounted fares.
45% of 5100 = 2295, so of their 2911 passengers, 2911-2295 = 616 were freebies, journalists, travel agents on fam trips, other airline staff on special interline deals etc. Seems about normal especially for the first month of a new service.
Thus total load factor = 57%, revenue load factor (a better measure of how many seats they actually sold) = 45%
Last edited by Cyrano; 1st Mar 2007 at 13:02.
Reason: (oops, powerjet1, you beat me to it!)