Jacko,
I must ask, are you so critical of the MOD
PR machine because they are reticent to "reveal" all to yourself and your colleagues?
I do wonder as the Armed Forces, generally, are very often not treated fairly by the Press. The promotion of positive coverage and the enhancement of an understanding of the military, I agree, should be paramount. However, far too often, the Press home in on the most sensational aspects of a non-story and in effect undermine the mlitary. Conversely, there are may occasions when this is not the case.
I re-iterate the PCM organisation that exists within the MOD is sound. As I stated originally and others have commented upon, Virgin cannot be compared directly to the MOD in this instance.
Regards,
SJ