How "easy" a
PR job would Mr B have had if 100 people had died in this crash? Ignoring
PR skills for a moment, the fact that miraculously only one person died in this crash has been something of a relief, (still a tragedy nevertheless). The thing that really triumphed here is the safety capability of a very modern train. Give your people the best. Far too many Inquests in recent weeks have involved people being killed unnecessarily and families even being lied to by MoD personnel. Confidence in the MoD as a moral arbiter or an organisation that truly cares about its people has probably never been lower. It will take a lot more than good
PR skills to improve the image of this organisation.