PPRuNe Forums - View Single Post - PCM as done by Virgin Trains - an example for the military?
Old 25th Feb 2007, 14:00
  #21 (permalink)  
circle kay
 
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Right…

now we get to the Nub of the problem. Mr B has a pretty clear-cut cause and effect. That coupled to a very good PR machine, shows him as the man with his finger on the pulse.

The MOD press team have a far more complex problem in an active war zone, for a whole host of reasons; on going operations, perceived security problems, distance, communications etc.

All of the MOD PR/CM people I’ve met strike me as good people doing a very hard job trying to bridge the gap between two camps that understand little of the others needs or motivation. Could we do it better? Of course we could, can we in the short term with limited resources?

As to the events of last September, we will have to wait till the BOI’s findings are published. But I'm sure that EVERYONE did the best with the information to hand.
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