PCMIO?
WIHII?
Should we be thinking of P-for-Professional Crisis Management, or should the P actually be for Positive?
And surely the well being of the MOD is even MORE dependent upon public support than that of Virgin.
The vast bulk of rail travellers still have no real option other than to travel by train, meaning that the rail companies have a stable, if not guaranteed revenue stream.
By contrast, Defence is already a lower priority than lower taxes for most taxpayers, yet is dependent upon the whim of a democratically elected Government. The MoD may not realise that it's in a public popularity contest - although just like Virgin, it is.
And moreover, while the public understands what train companies do, and understand what drives a commercial organisation, and thus have some sympathy with what they do and some understanding of the culture, most people don't have a clue what the forces do, or how they do it, nor do they understand the culture.
Anything that enhances the public reputation of the MoD must be grasped with alacrity!