rant on
For that matter, what pony tailed, coke snorting marketing idiot would take a name like 'Yellow Pages' - with near 100% brand awareness - call it 'yell.com'?
To add to it, on the original link on BT's website there was no explanation of what this 'yell.com' is. Just the link.
The only reason I found the yellow pages was by clicking on every cursed link until I found it.
/rant off
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Marketing types (and their closely related cousins: Stylists) - First against the wall when the revolution comes.
[This message has been edited by Tinstaafl (edited 19 May 2001).]