Yes Virgin has definately been responsbile for eroding conditions of the industry in Oz, granted a business needs to make money to remain viable and conditions pre Virgin were probably not sustainable. Now the hint of a new low cost carrier, no wonder Mr Godfrey has been so passionately spreading the word of his uniquely termed 'new world carrier', so as to distinguish it so he can launch a truly 'low cost carrier'. Already Virgin has set the precedent in reducing cabin crew ratios', so of course Jetstar and Qantas will follow suit to remain competitive. The so called 'they can copy our business but not copy our culture' rhetoric virgin drums home in its training and induction programs will disappear quickly if it continues to pursue more from their staff for less rewards and conditions.