"Virgin Blue has moved off the market being a pure LCC (low cost carrier) and we think it's quite prudent now to consider whether or not Virgin Blue should even establish its own low cost brand, its own ultra-low cost LCC."
"I see you are no longer low cost so we'll start a low cost."
"So you are low cost, then we'll start an ultra low cost."
"OK, we will start an ultra, ultra low cost!"
When will it end? The funny thing is Virgin Blue becoming the premium brand!
