I found this eloquent SLF's observations and suggestions interesting:
Be the guy with the megaphone
Take it personally. When people are stuck on board a plane for eight hours with no clean toilets, they take it personally. And when your company promise is to “bring humanity back to air travel,” you better take it personally too.
It was nice to see the founder and chief executive of JetBlue say he’s “humiliated and mortified” by what happened. He’s taking responsibility and promising real changes. That’s what customers want to hear.
I hope somebody in JetBlue reads it...