I've noticed there isn't really much standardisation within the company in terms of branding though. Everybody refers to the company as "Servisair" with uniforms, ground equipment and desks in a variety of "Servisair" "Servisair Globeground" and "Penauille Servisair" logos and liveries.
The term for the Serviceair ground equipment if you were to sell it would be "shabby chic" lol, rumour has it they buy all their good stuff from Albert Looms........