LGS6753 Comment on BMI strategy
LGS6753, I read your post re: the strategy of bmi.
Overall I would say you are very close to the mark. However, you said that EZY's strategy would be to 'grow organically', this sounds great but I have to say that if opportunities present themselves many general strategies are sidelined. Case to point out is at FR , MOL had said the same thing pre BUZZ takeover.
You also said 'No brand is stronger than EZY, so they have little to gain from buying an established brand', well I have to say that If Easyjet bought another airline it would be rebranded EZY so this issue would be irrelevant, bmibaby brand would disappear if it was taken over????
Jet2 are coming along nicely and in my view it willl take FR or EZY to contain them. they are boasting about being No.1 operator at MAN. Quite an achievement for a small carrier like LS .
In my view its only a matter of time before either EZY or FR get the deal that they want at MAN . Once BA Connect are gone MAN airport management have new agenda. What does anyone else think ?