I think BMI need to revert back to British Midland asap. I'm fed up with people removing 'British' as if they're ashamed to admit. British Midland was an established identity that didn't need to change.
The general feeling im getting from others in the industry seems to be that the BMI branding is and always has been a bit of a flop as the airline lost it's identity. BMI Intercontinental seems a bit over the top for what was BMED and sounds like someone in the commercial department needs a slap!
Apart from BMI Baby which has a pretty good marketing strategy change it all back to British Midland and simplify that eratic colour scheme!
Last edited by Dash-7 lover; 31st January 2007 at 22:46.