As a frequent, mainly Euro but some long-haul, SLF I have often fought tooth and nail to retain my right to choose BA when my company (one of the largest multinationals that dwarfs BA) has suggested/insisted that the loco or other full-service is preferable.
I've now wasted 20% of my annual travel budget and have a disciplinary hanging over me for wasting this money. All this because of the egos of your wonderful union who, lets be honest, never really stood a chance against WW. With this in mind I too am withdrawing my patronage - the BA Silver card will gather dust and if I ever have to travel with you again I'll eye you suspiciously trying to work out whether you were one of the lemmings/ill-informed that caused the demise of the once great British Airways.
A sad lesson in how to recognise when you're well off and should just accept what you've got.