I think what Blackace meant was that the crew member gave the impression they owuld have the middle section (between the two aisles) to themselves, hence it not making a difference where he went... it would have ben lcearer if the crew member had said they had a whole row ACROSS the aisles for the family, but would need some to go left and some to go right, depending on where they are sitting....
ANYWAY... when I see pax with babies, small kids, large families etc, I always try to give as clear directions to their seat as possible... the extra few seconds taken to explain saves SOOOO much time trying to round up errant pax who have gone the wrong way