CEO states that SilverLink will break even at 65% load and if it gets 20,000 passengers per annum or half a per cent of the market per aircraft.
However it (and MaxJet/EOS) clearly aims for the BA/VS premium travellers.
Some time ago I sat on an EOS flight at JFK(-LHR) which went tech. As soon as we were back at the gate, the city types made mobile calls and de-boarded to grab a flat bed on one of the fleet of BA/VS planes going across every night.
Question is: how does the reliability of the new small premium players stack up?
How important is it to the well heeled not to have to mix w. Y class travellers?