I'd be very surprised if you read "every article he writes". Pat Malone is a jounalist who writes for several aviation publications each month, as well for national newspapers.
Good for you if you do - IMHO he's an exellent writer and does more than any other journalist to raise the positive profile of helicopter flying in the UK. Most press items about aviation in general and helicopters in particular are negative.
Pat is (or was?) an Instructor. To the best of my knowledge, he doesn't work for, never has worked for and has no association with HeliAir.
If you know of any company which sold even more than 70 helicopters last year, please post it.
In the meantime, the rest of us can just be pleased to read about the boom and be grateful that someone is getting positive articles about helicopter flying into the national newspapers.
H.