A passengers view...
I have been observing from afar both sides of this discussion since it's start.
As a BA passenger with long haul travel plans that coicided with the proposed strike dates, I have now cancelled my BA flights and booked with another airline. The simple economic reality is that BA have now lost my money, and will loose the money and confidence of many other travellers
I understand the frustrations of those that voted for action, but what a time for disruption. Passengers want good service, good products, good aeroplanes etc etc. Without these things, they will go elsewhere. That means less money, meaning less investment. BA has to save money or be more efficient to break the ongoing cycle and start an upward trend of investment to attract new and dissillusioned passengers.
WW will not give up and he will not fail in his intentions. Short term huge disruption for long term stability and investment. Shame it has to be done in this way, but BA is a business in a competative market.