Is this just an Asian thing...I recall the Taiwanese have had a couple of spectacular takeoffs from ANC (PANC):
China Airlines (CI) A340 departure from TXY K (249 deg M) instead of RWY 32 K intersection (322 deg M).
EVA Air (BR) MD11F departure from TXY Y (142 deg M) instead of RWY 32 (322 deg M).