The Hawk I want to know the same thing. The Americans have got to accept that there R/T standards are apalling and are contributing to accidents, without taking it as a slight on their nationalistic pride. This is not about Europe Vs. the US. It is a flight safety issue.
I will forever wonder that if the controller had prefixed the takeoff clearance with the runway in use and the crew had readback the full clearance including the runway prefix a light bulb may have gone off in someones head.
I think the final hole in the swiss cheese lining up could have been prevented by proper phraseology like this:
TWR: Cleared for takeoff Runway 22
Comair: Cleared for takeoff Runway 26
TWR: STOP! Wrong runway!