Looks like Jetstar International have started their marketing campaign.
Was in Osaka, downtown at one of the major train stations and every pillar, billboard and advertising space and more was plastered with Jetstar International material.
Could not turn without seeing a monster poster with a Japanese guy or girl in a snorkel,holding a koala, standing with a kangaroo or hitch hiking along an outback road decked out in Australian style get up!
The ads seem very heavily geared towards the youth / backpacker market.
Not a market I thought was very strong in Japan.
Time will tell if their massive marketing budget pays off.
Raverflaver
