Rainboe, so are RYR, Easy, MON, TFly, etc etc.......
They are all competing for the same pax, flying from the same airport, to the same or very similar destinations, so why not expand the comparison to all operators? they do after all fly aeroplanes don't they?
There is no direct comparison, simply because each airline is essentially unique, the argument could be made along the lines of similarity, but nothing more.
It is disingenuous to suggest VS and BA bear a direct comparison, I'd be willing to bet that WW and RB would agree with me, as would their respective marketing departments.
Rainboe..it seems we are in agreement at least in part