Ah yes...
P.C. The man who's ego is that big that he's above the title of CEO. Instead he's believes that the phrase 'Officer' is un-becoming to a man of his stature and importance and so only allows his title to be published as Chief Executive.
Mix this in with the standard 10 plus pictures that you always seem to see of the man in CX World and various other articles in Intra CX of Phil doing greatness and you begin to wonder how mislead the man actually is.
Does he actually think that people care and is he running a Company or running for President??