I guess the question is whether it is a 'looky likey' or something different - only time (and certain publishing and editorial people) will tell.
Just because it is on paper and has aviation matter in it doesnt mean it is the same.
Tell me the Times is the same as the Mirror!
I await my copy.
Quite like the idea of a mix of paid and free masg though - plenty to read of differing stylesm depth, and quality.