I've always been obvious that alot more Welsh pax fly from BRS than the airports official masterplan suggests (10%). Some figures in the echo a while back stated that its nearer 25-30%. There was a family on the news who were from Bridgend and they were moaning about why they couldn't just check in straight away at CWL for Majorca, despite the fact that if they had looked in the first place they could have gone with baby and thomsonfly! Regarding DUB though it is actually worth going over to BRS with FR because sometimes the prices are just too high with Aer Arann!
It is quite silly really for people to be using easyjet for places like EDI, GLA because baby are cheaper in my experience on the domestic routes by some margin. The airport really needs to start marketing itself better or perhaps baby should actually advertise its routes more, because frankly over the last year I've seen more easy adverts in Cardiff than ones for baby!