If I was an Environment Minister looking to raise my profile to the masses ahead of turbulent times in my government, I would pick on the most obvious source of pollution (that didn't upset the industry chiefs that paid for my campaign trail) - the great big jet engines that throw out all that visible "smoke" directly into our skies.
And to highlight the culprits I would use the most prominant brand in the LoCo industry. Then I'd bury anything that relates to the facts in spin. Que "Picture in the Guardian of a pile of 737s on a taxiway waiting to depart" and possibly a Sun Exclusive "Ryan killing our planet shocker"
I'm afraid we'll have to leave it to green peace to attack the real culprits in their newsletters.