I "came out"* 2 years ago...on PVR! I am sure that the problems of overstretch and low morale will easily outweigh any small gains made in targeted recruitment. The Army are losing people quicker than they can replace them, despite a high-profile recruitment campaign.
* a joke. Am I a bigot if I point out it is a joke? I am married. But I liked Brokeback Mountain. Just the outdoors bits. Honest!