20 years ago, Jersey was a major draw for tourists, today many of the Guest Houses and Hotels have been converted into apartments and offices mainly for the financial services industry which has grown considerably in size.
As the tourist numbers have declined, the prices for available rooms on Island have remained very high, thus making Jersey a very expensive destination compared to the likes of Prague, Riga, Budapest etc for those looking for a short break.
I priced a weekend away in Jersey compared to Budapest on a number of dates last year and on average, Jersey worked out 75-100% more expensive.
Jersey is a limited market, which by its nature has a peak 4 months during high summer. A daily 737 from Luton seems excessive capacity, but we will see what the loads are like, and if the yields are good the service might continue throughout the year?