I've also noticed this dangerous trend and, yes, we'll learn sod all from the Canadian's experience. It's also disturbing that the concept is projected very forceably on ARRSE and RumRation; eg
http://www.rumration.co.uk/cpgn2/For...261.html#55261 . If it was simply banter, fine.
I also see another trend towards the Army being the predominant Service. Whether that's because nothing that happened more than 10 years ago is relevant these days, I don't know. I can tell you now that, as far as military logistics is concerned, the only accepted solution to anything is the Land one.