Very much agree with sentiments of Lord Lucan.
Any critic of air industry is effectively sneered at and a mockery is made out of any legitimate complaints. As a SERVICE industry, some airlines have an odd attitude.
If it is not possible to offer a decent flight service at low ticket prices, it is up to the industry to address this.
Mr Adidas and his shell-suit family are not told when booking their cheap flight/holiday that as it is cheap the flight will be truly awful, and you will be expected to grin and bear it.
Something I have always believed is that travel agencies have a part to play in this. If when booking, you travel agent tells you you can expect cr@p service unless you pay a bit more, most people would pay more. The general public are generally kept in the dark about these matters when booking, so airline staff should not be so 'put out' when passengers complain - no matter how cheap the ticket.
Jeremy clarkson is extremely witty - not to be taken too seriously.