Friends and family tickets are available, as the name implies, to staff's F&F whether or not they are entitled to concessions. They are also available to some associated orgainisations.
They are firm seats and a very useful alternative to SBY travel. However as there is a limited availability per flight, I have usually found that for the short-haul destinations I have used in the past, the bmi website has a cheaper internet fare for the same flight. The long-haul fares, especially the offers, do look very good value though, but you usually have to move very fast to get them.