I said the branding is awful, not the flippin' colour scheme (that is as well)!
Replacing a well known, trusted and reliable brand as was Britannia with the name Thomsonfly was daft, but then again what do I know. Far simpler would have been to re brand the agencies Britannia (Air 2000 into First Choice to mirror the well known agency), but this would not have fitted in with the TUI world wide brand, which currently is not exactly seting the world alight, thus the global predicted redundancies. Quite simply, the name Thomson would have sufficed without the 'fly' bit added!
The winners for sure here were the consultants hired, plenty of fat back pockets I bet?