Lets just drop the name thing ay?
At the end of the day - the airport finds itself right in the middle of possibly the 3 most fiercely competitive (for no real reason) cities in the UK. Plus - each of the 3 counties and each of the 3 cities have Councillors that are too stuck up their own ar**s to know anything about commercial aviation.
The name change is a result of external pressure. It is sad that the airport crumbled to the pressure from the ex WW MD, and now has crumbled to pressure from biased councils.
For an example of what I mean - read the BBC link above - some duffer from Nottingham City Council complaining that the change was made without consulting him or anyone in the city!!
It seems to be a reflection of the airport pandering to local voices rather than getting on with developing an strong busy UK regional airport.