lol I think Sama have pissed off some people with their marketing.
I went to the GACA website today, and in their press release of the 6 shortlisted bidders they have a notice warning bidders "It is strictly prohibitied to make any release or briefing or advertising or any activity that would allude to or give the impression that the bidder has been licenced, as this is considered a clear violation of bidding regulations. any violation will have a negative impact on the bidder's evaluation score and can even lead to the bid not being considered".
^The above was in Arabic, I translated it.
Shortlisted bidders:
1. Sama airlines (al-Washkan company Ltd.)
2. National Air services (NAS) <- (won Riyadh licence?)
3. Tayyar airlines (Tayyar travel group)
4. Nation airlines (Petrogal (?) company)
5. Tower airlines (Kingdom holdings)
6. Ikhwan trading company