It is giving Ryanair a really bad name.
They have had a bad name for some time. They do not care. They do not care because the supply of pilots willing to join in the hope of an airline job are SELF FINANCING AND A SOUCE OF PROFIT. Only, and only if, the supply of wannabes dries up is their the slighest prospect of them stopping.
This is all about making money, not about having a good or a bad name.