Apart from the usual "**** and ******" name-calling, which I would never condone on a thread like this, I have to say for once I agree to some extent with PF#1.
In UK the price of a heli pilot's services has to some extent been artificially held down. Historically people have worked for less than they perhaps ought to be paid, especially in light of the training costs of a self-improver. This is in part due to the fact that military folk some years ago were appearing on the market in droves and were desperate for a job outside. Unlike a fixed-wing pilot, they were employable without an IR. Some of them also had pensions. Figure it out for yourselves.
I speak as a dual qualified (fixed and rotary wing) ex-military pilot. I chose the rotary route. Had I not, I would perhaps be retiring a few years (10?) earlier.
P.S. PF#1, Wanna go halves in a lottery syndicate?