The significance of the ad to my mind was the fact that they were willing to take non type-rated pilots from the turbo-prop pool and type-rate them as direct entry capts. I know that many companes train up wanabees and pay them peanuts to move the c of g fwd an inch or so but this is the first indication that I've seen that experienced, non type-rated guys are getting a chance to move into the main-line again...
We've heard the term pilot shortage being bandied around for the last couple of years but what the companies really mean is a lack of pilots who can move into their cockpits without costing them a type rating.. There are probably a few thousand very experienced pilots out there who's day is shortly arriving... let's hope. ( of course...I don't know what sort of bonding or repayment scheme may be attached to the offer )