Considering FR fly CWL-DUB for a mere £1 at present, can you really see anyone wanting to pay £199 for a seat in a DO228?
Sounds like another bright JHE idea!
There's also another slight problem insofar as SWS isn't certified for pax operations - especially with the added security required for RoI and NI operations - so I suspect that their plans may well come to a grinding halt!
Add to that that they
still don't have a CRS or anyone with any commercial/marketing expertise and you can see that forecasts for their longevity are probably on a par with those of Osama bin Laden!