Originally Posted by
tristar500
problems first, before spending lavish sums of cash on a product that is already sufficient, and selling extremely well, before the BIG move to the BIG HOUSE at LHR, before the pension crisis is sorted, and before the fleet upgrade. Invest - YES - in the right direction and at the right time.
Is the product sufficient? Virgin have trumped us in business class with the Upper Class Suite, which is comparable and arguably better. Almost every other major airline has a flat bed in business class now. Ours may be selling well but it's too narrow for me (I'm hardly broad) and it's very hard. An upgrade of our primary cash generator is necessary and currently one of the few examples of BA keeping their eye on the ball. The upgrade is only just beginning (note thats after the deadline by which WW said the pensions had to be sorted) and the fleet upgrade won't come until the pensions have been sorted.