I have often been puzzled at why morale can be so variable.
As Mr Buzzy said, and it would be fair to say that morale is low in all parts of aviation not just Qantas. It has often been said that morale is high at airlines when they see growth. eg FO's getting commands. Yet I read the middle east forum, and the EK Pilots seem (albeit on the surface in a silent forum) to also be unhappy, yet EK are having unprecedented growth!!?? What I do think is, that we must guard against this industry heading the way history has seen another great transport industry go - the railways.
The start of the downfall, was when train travel became more accessible to the wider population ie Ryan, Easy & Jetstar etc. We must act with urgency and turn the consumers around.
Secondly, its about how see the cup - half full or half empty.