I think EI have really lost the plot. Whilst their product is going low cost their prices aren't.
A friend was looking up DUB-FRA-DUB for a trip in a couple of weeks time.
LH are about £110 return (160 euro) whereas Ei wanted £930 (about 1400 euro) for a 2 hour flight, and that is in economy where they no doubt have to pay extra for a cup of coffee!